HubSpot Inbound Marketing Exam Flashcards

When we’re having conversations, we give up personal information without even realizing it. You would probably introduce yourself and ask for theirs, right? You might ask for their email address or other contact info.

what role does optimization play in your conversational growth strategy

For upselling, if you use value metrics in your pricing model, you’ll naturally be able to charge more as customers grow and get more value out of your product. However, you can also upsell via add-ons and services that help customers kick ass at whatever you help them do. HubSpot started with a marketing automation platform but have since built a sales CRM and help-desk solution. These completely new products have helped HubSpot cross-sell to existing customers in a powerful way. To start, we’ll take a screenshot of each step of the onboarding experience. Take screenshots of every step, from the second you land on your homepage until you accomplish a meaningful outcome in the product.


In this stage, it’s more about having the business “growth-inclined” in the smallest way possible. Heatmaps, surveys, reviews, email opens, and bounce rates, are a great way to kickstart creating a customer fan base from your website visitors. CRO is in the center of every business that has grown successfully and is still functioning.

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Their “Contact Us” form was buried deep in the site, and their average conversion rate sat at 0.17%. After they implemented a conversational marketing strategy, they increased conversions by 60%. A conversational marketing strategy helps you convert more what role does optimization play in your conversational growth strategy traffic from your website into leads, pipeline, and revenue. Today’s buyers want instant access to experts from your team. For every hour that sales reps don’t follow up on a form fill, it becomes less and less likely that prospect will convert.

All of the following are examples of a SMART goal EXCEPT:

To make the blog content even better and more interesting, you can invite guest bloggers who are experts in your field. That’s why outsourcing your inbound marketing services is a wonderful option for you. In comparison to in-house marketing, outsourced marketing services are more cost-effective since you won’t have to hire someone at a full salary. When you’re a small business trying to grow in such a competitive digital world, you must be certain that you’re doing your best to keep your operations running as smoothly as possible. That means, realistically, you can’t keep up with being a business owner and worrying about the complicated details of your marketing strategies.

what role does optimization play in your conversational growth strategy

Over time, you’ll find out what needs to be automated by the sheer number of requests and how painful they are for your team to manage. Although you might have a great house, your friends came for dinner. Although people come to your product and expect it to be neat and tidy, they’re really there for the main outcome.

What three criteria should you use when deciding to automate a conversation on your website?

One-to-one communications with a brand give consumers the feeling that they have direct access to the lifeline that they need. This may lead to an increase in engagement from prospects who may not have previously identified themselves as someone who may need information or support. And ultimately, you delight your engaged customers by following up with more relevant and timely information that will boost engagement and encourage them to spread the word about your business.

  • They then explore what gaps clients need to fill to fully capture that market opportunity and evaluate the most efficient ways to fill those gaps.
  • If this is your first time going through a Triple A sprint, start small.
  • The PayPal team might use Google Ads, Facebook, SEO, and remarketing to hit the lead target.
  • A strategy that focuses on using a software program to easily store and source a contact’s information.
  • So, utilizing keywords and optimizing the right content is needed to get in front of the right audience.
  • Businesses offering website personalization report a 14% uplift in their sales.

Nor does it help us get closer to experiencing value. If prospects had wanted to see dummy data, they would have signed up for a demo. Or, we could use a tooltips to show people around important areas of the product. A benefit onboarding tooltips are that they’re relatively easy to set up if you use a tool like Appcues, GainsightPX, WalkMe, or Pendo. If there are specific actions that users need to complete, onboarding is an effective way to motivate users. However, sometimes you also need to show users how to do something.

Deliver great experiences. Grow faster, starting today.

Businesses in this stage are no longer looking for more traffic—rather, they’re looking to capitalize on their current traffic. One thing common to early-stage business is that there aren’t many roles, and in most cases, it’s a solo founder making all the decisions without any chain of command. Early-stage businesses are most concerned with getting their foot on the ground in the industry. CRO for businesses at this stage is considered expensive and risky —especially if it’s on a large scale.